Privacy and Security Policy

Welcome to the MODELALA website.

MODELALA is committed to protecting and respecting your privacy. This notice describes what personal data we collect, how we will use that data and how we keep your data safe.

We respect the privacy rights of our visitors and recognize the importance of protecting the information collected about them. This privacy policy is about how we collect, store, and use the personal information that you provide to us. As part of our commitment to your privacy rights and security, our websites have been certified by Cybertrust.

For all other information regarding our services, please refer to our Terms & Conditions.

If you have a question that is not answered here, or if you would like more information about how we collect, use and store your personal data, you can contact us at any time by emailing [email protected].

In this Privacy Policy we will cover:

1) What personal data do we collect?

We collect and process only the data that is required to allow us to provide our services to you. We collect the following data when you browse or shop at www.modelala.com:

  • We process the personal data required to complete and dispatch your purchase, including your name, billing address, delivery address, payment details, mobile number, telephone number and email address. We collect your email address in order to send you confirmation of your order; we collect your telephone number so that we can contact you if there are any issues with the order.
  • We collect your email address when you sign up to receive MODELALA News.
  • If you register for a MODELALA account, we collect your name, email address, password, country and additional data regarding your favorite designers and your marketing preferences.
  • When you contact our Customer Care team, we may collect additional data to help us resolve any queries relating to your order, delivery, payments, marketing, the website or any other queries.
  • We collect and process data about your browsing on www.modelala.com, including the pages you visit and how you interact with these pages. If you have registered for an account, we collect browsing data about your access to the dedicated areas of the website.
  • If you are a customer of www.modelala.com, or if you have given us your consent, we collect and process your personal data for direct marketing activities.
  • If you provide us with someone else’s data – for example, if you purchase a product to be delivered to a friend or as a gift – we will collect and process the personal data required to complete the transaction such as the name, delivery address and other contact details for your friend.
    If you are receiving an item as a gift, we will process your data only to fulfil the gift request and our contractual obligations.

2) How do we use the personal data we collect?

We collect and process your personal data for the following purposes:

  • When you purchase a product from modelala.comwe ask you for the personal data necessary to allow us to fulfil our contract with you including taking payment, any related anti-fraud checks if you choose to pay by credit/debit card, billing, shipping and delivery of the product and possible handling of the return.
  • When you visit modelala.com, we will collect the minimum personal data necessary to allow us to provide you with the services of the website, such as placing and holding items in your shopping bag.
  • When you visit www.modelala.com, we will use some data about your use of the website to help us improve the website and our promotion of the website. This will include data about how you came to the website; the date and time of your visit; products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction data (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.
  • We also collect data about your use of modelala.comby using cookies. More information about how we use cookies and how you can, if you wish, turn off cookies is included in our Cookie Policy.
  • When you register on modelala.com, we will collect the data necessary to ensure that we can recognize you on return visits and provide you with the services registration offers, such as creating a Wish List or subscribing to emails about your favorite designers. If you would prefer not to continue receiving these emails, you can unsubscribe at any time using the link on the bottom of the email, or by contacting our Customer Care team.
  • When you sign up for our marketing communications, we will ask you for your email address. If you would prefer not to receive these emails, you can unsubscribe at any time using the link on the bottom of the email, or by contacting our Customer Care team.
  • If you have purchased from www.modelala.com, we will use the personal data we hold about you, including your purchase history, to contact you regarding products and services that may be of interest to you. This contact will normally be via email, but in certain circumstances we may contact you via other methods e.g. we may call you if an item we know you have been eager to purchase comes back into stock. If you would prefer not to be contacted in this way, you can unsubscribe from emails at any time using the link on the bottom of the email, or update your contact preferences on www.modelala.com or by contacting our Customer Care team.
  • We analyze contact data, purchase history, web browsing data and lifestyle data to tailor our marketing communications, web site presentation and internet advertising to meet your preferences. For example, if you have been browsing or have previously purchased a particular dress designer, we may send you an email to tell you that these are now on sale or display similar products to you as part of our internet advertising.
  • When you contact our Customer Care team, we will use the personal data you provide and that we have collected to respond to your requests for help or information.
  • When you call our Customer Care team, your call will be recorded for training and fraud prevention purposes.
  • We will use the contact information that you provide to deliver service messages such as any change to our Terms and Conditions or Privacy Policy, delivery updates or other non-marketing communications.

3) What is our legal basis for processing your personal data?

Under the Law we must have a valid reason for using your personal data and we may not collect, store or use data about you that is not compatible with that reason. There are four valid reasons for our use of your personal data:

  • Most of the data we collect from you is necessary to allow us to fulfill our contract with you or to enter into a contract with you e.g. you provide a billing address and email address when your purchase an item from modelala.com so that we can process your payment and send you your order confirmation.
  • In certain circumstances we will ask for your permission or consent to use your personal data e.g. if we would like to send you marketing information about items we believe may be of interest to you via email. If you have given your consent to our use of your personal data, you are entitled to withdraw this consent at any time.
  • We may also have a legitimate interest in using your personal data e.g. to ensure that the content of our website is presented to you and your device as effectively as possible, or to ensure that our marketing communications are relevant to your interests. If this is our reason for using your data, we must make sure that our interests do not override yours and you are entitled to object to this use of your data.
  • Lastly, we may be required to use your data to meet a legal obligation or to protect your interests e.g. we may exchange data with other specialist organizations for the purposes of fraud detection and credit risk reduction and we will retain financial data long term to meet our statutory obligations.

The legal basis for each of the ways in which we use your personal data is as follows:

Our use of your data Our legal basis for processing
a) When you purchase a product from www.modelala.com we ask you for the personal data necessary to allow us to fulfil our contract with you including taking payment, completing any related anti-fraud checks if you choose to pay by credit/debit card, billing, shipping and delivery of the product and possible handling of the return. 1. The provision of your personal data for these activities is a contractual obligation. You are free to communicate your data or not, but in the absence of the requested data it will not be possible to finalize or execute the contract and your requests. This means that while you will continue to be able to browse www.modelala.com, you will not be able to purchase products and you will not be able to use the services of our website such as the Wish List.
2. When you make a purchase at www.modelala.com, we are required to process your personal data to meet our legal obligations in accordance with the tax provisions and other statutory rules which apply.
You are free to decide whether or not to purchase from us, but if you do make a purchase this use of your data will be necessary to meet our legal obligations.
3. When you make a purchase at www.modelala.com, we will use some of your personal data to carry out anti-fraud activities: we have a legitimate interest in carrying out this activity to prevent and prosecute any fraudulent activity.
b) When you visit www.modelala.com, we will collect the personal data necessary to allow us to provide you with the services of the website, such as placing and holding items in your shopping bag. Our use of your data is necessary for our legitimate interest in ensuring that the service we provide to you is managed correctly.
c) When you visit www.modelala.com, we will use some data about your use of the website to help us improve the website and our promotion of the website. This will include data about how you came to the website; the date and time of your visit; products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction data (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page. Our use of your data is necessary for our legitimate interest in ensuring that the service we provide to you is managed correctly.
d) We also collect data about your use of www.modelala.com by using cookies. More information about how we use cookies and how you can, if you wish, turn off cookies is included in our Cookie Policy. You have given your consent to our use of cookies via the cookie banner that appears on the website. You can choose which cookies to accept via our Cookie Policy. Some cookies are necessary for our legitimate interest in ensuring that the service we provide to you is administered correctly e.g. retaining items in your shopping bag.
e) When you register on www.modelala.com, we will collect the data necessary to ensure that we can recognize you on return visits and provide you with the services registration offers, such as creating a Wish List or subscribing to emails about your favorite designers. If you would prefer not to continue receiving these emails, you can unsubscribe at any time using the link on the bottom of the email, or by contacting our Customer Care team. The provision of your personal data for these activities is a contractual obligation. You are free to communicate your data or not, but in the absence of the requested data it will not be possible to finalize or execute the contract and your requests. This means that while you will continue to be able to browse www.modelala.com you will not be able to use the services of our website such as the Wish List or alerts about deliveries from your favorite designers.
f) When you sign up for our marketing communications, we will ask you for your email address to enable delivery of our marketing communications. If you would prefer not to receive these emails, you can unsubscribe at any time using the link on the bottom of the email, or by contacting our Customer Care team. You have given your consent and asked us to send you our marketing communications.
g) If you have purchased from www.modelala.com, we will use the personal data we hold about you, including your purchase history, to contact you regarding products and services that may be of interest to you. This contact will normally be via email, but in certain circumstances we may contact you via other methods e.g. we may call you if an item you have been eager to purchase comes back into stock. If you would prefer not to be contacted in this way, you can unsubscribe from emails at any time using the link on the bottom of the email, or update your preferences via www.modelala.com or by contacting our Customer Care team. Our use of your data is necessary for our legitimate interest in ensuring that you receive information about goods and services that may be of interest to you.
h) We analyze contact data, purchase histories, web browsing data and lifestyle data to tailor our marketing communications, web site presentation and internet advertising to meet your preferences. For example, if you have been browsing or have previously purchased a particular dress designer, we may send you an email to tell you that these are now on sale or display similar products to you on our website or as part of our advertising on other websites. Our use of your data is necessary for our legitimate interest in ensuring that you receive information about goods and services that may be of interest to you.
i) When you contact our Customer Care team, we will use the personal data you provide and that we have collected to respond to your requests for help or information. The provision of your personal data for these activities is a contractual obligation. You are free to communicate your data or not, but in the absence of the requested data it will not be possible to finalise or execute the contract and your requests.
k) We will use the contact information that you provide to deliver service messages such as any change to our Terms and Conditions or Privacy Policy, delivery updates or other non-marketing communications such as fraud prevention checks. Our use of your data is necessary for our legitimate interest in ensuring that you receive information relating to our contract with you.

 4) Who will process your data?

Your personal data will be processed by the internal staff of MODELALA who have been specifically trained and authorized for this processing. Your personal data will also be transmitted to third parties that we use to provide our services; these parties have been rigorously assessed and offer a guarantee of compliance with the legislation on the processing of personal data. These parties have been designated as data processors and carry out their activities according to the instructions given by MODELALA and under our control.

The third parties in question belong to the following categories: banking operators, internet providers, companies specializing in IT and telematics services; couriers; companies that carry out marketing activities, including social media organizations; companies specializing in market research and data processing; companies offering contact center services; companies providing publishing and distribution services.

Under some circumstances we may be required to disclose or share your data without your consent, for example if we are required by the police, the courts or for other legal reasons. Your data may be transmitted to the police, judicial and administrative authorities, in accordance with the law, for the investigation and prosecution of crimes, the prevention of and protection from threats to public security, to allow MODELALA to ascertain, exercise or defend a right in court, as well as for other reasons related to the protection of the rights and freedoms of others.

5) How long do we keep your data?

We keep your personal data for a limited period of time in line with our data retention policy. The specific retention period will vary according to the reason for processing your personal data. After this period, your data will be permanently erased or otherwise irreversibly rendered anonymous.

Your personal data are retained in accordance with the following criteria: When you have purchased goods from www.modelala.com, we will retain the billing data until the end of the relevant accounting period, normally seven years from the billing date;

When you make a payment, we will retain your payment details up to the certification of the payment and the completion of the relevant administrative-accounting formalities regarding your right of withdrawal and the terms applied for the disputing of the payment;

When you provide us with personal data in order to use the services of https://www.modelala.com/, such as marketing communications, we will keep your data for this purpose until the termination of the service or until you cancel your subscription to the service;

When you give us your consent to send you marketing communications, you can withdraw your consent at any time. We will consider your consent to be current for five years from your last interaction with any email that we send you, or with www.modelala.com In any case, we will reduce the number of marketing contacts after six months if you don’t interact with us;

When we use your personal data and browsing history to analyze your behavior in order to customize the website and to show you personalized sales offers, we will keep the data for analytical purposes until you ask us to delete it;

When we use personal data for market research and satisfaction surveys, we will keep the data until you ask us to stop.

When you contact our Customer Care team, we will keep any additional personal data you provide that is specific to your inquiry for as long as you remain an active customer of www.modelala.com. Credit card details are not recorded.

6) Your rights

You have the right to request a copy of the data that we hold about you (and we will provide this to you free of charge once we have confirmed your identity).

If you would like a copy of some or all of your personal data, please email or write to us using the contact details in this policy.

You have the right to ask us to correct any inaccuracies in the personal data we hold about you and to stop us using your data until it has been corrected. We want to make sure that your personal data is accurate and up to date and we will be happy to correct or remove data you think is inaccurate.

If you have given us your consent to use your personal data for marketing, you have the right to withdraw your consent at any time by calling our Customer Care team, clicking “unsubscribe” on a marketing email or replying STOP to a text message. Alternatively, you can sign into your account on www.modelala.com and update your requirements in our Email Preference page. You may receive a small number of further communications immediately after unsubscribing but we will implement your request as quickly as possible.

You have the right at any time to oppose our processing of your personal data on the basis of our legitimate interest. You will need to explain the reasons behind your request and allow us to consider your request and respond.

You have the right to request the deletion of your personal data. After receiving and reviewing your request, if legitimate it will be our responsibility to promptly cease processing and to delete your personal data.

You have the right to receive a copy of your data that we process based on your consent or on the basis of a contract with you in a standard format. If you wish, where technically possible, we can transfer your data directly to a third party indicated by you.

To exercise any of these rights, you can sign in to your account, or contact our Customer Care team at [email protected].

To ensure that the data of our users are not subject to breaches or illegitimate use by third parties, we will ask you to confirm your identity before carrying out your request.

7) Security

We protect your personal data with specific technical and organizational security measures aimed at preventing your personal data from being used illegitimately or fraudulently.

We will take reasonable care to maintain appropriate safeguards to ensure the security, integrity and privacy of the information you have provided to us. We have put in place technology and security policies which are designed to protect the personal information we hold about you. We also follow the security procedures that applicable privacy laws require. These cover storing, using and releasing any information you have provided and, as well as measures designed to prevent unauthorized access or use. When you place an order or access your account information, we use a Secure Socket Layer (SSL) encryption which encrypts your information before it is sent to us to protect it from unauthorized use.

Furthermore, MODELALA undertakes to test, verify and regularly evaluate the effectiveness of technical and organizational measures in order to guarantee continuous improvement in the safety of processing.

8) Why we link to other websites

Our online services contain hyperlinks to websites that are owned and operated by other organizations. These websites have their own privacy and cookie policies, and we urge you to read them. They control how your personal information is used when you give it to these other organizations or they collect it with cookies. We do not approve any other websites and we are not responsible for any information, material, products or services that are on or accessible through those websites or for the privacy practices of websites run by other organizations. If you use these other websites you do so at your own risk.

 9) Complaints

If you believe that MODELALA is processing your personal data in contravention of the Law, you can file a complaint with the supervisory authority responsible for compliance with the rules on personal data protection.

10) Changes to this notice

We keep our Privacy Policy under regular review in order to reflect changes in our services and in privacy regulation. This Privacy Policy was last updated on July 26, 2018.